Sustainable Technology Services℠ (STS) are cloud sourced hosting services powered with clean energy. This website is hosted on a server located in Iceland where data centers are powered with low cost 100% clean hydroelectric and geothermal generated electricity. Cloud technology allows cloud application service providers and general purpose hosting services to consider clean energy when deciding how and where to source their workload or add additional capacity.
But why should we think that powering technology with cleaner energy is important? The fuel mix used to supply today's data center power requirements is generated predominatly with fossil fuel and varying degrees renewable energy, primarily hydroelectric, with growing amounts of solar and wind energy. Nuclear power, while not renewable, produces virtually zero carbon emissions and is second only to fossil fuel as an energy source for electricity generation. The two primary fossil fuels; coal and, increasingly, natural gas, make up approximately ~65% of the global fuel mix for electricity generation.
The impact of information and communications technology (ICT) on climate change is clearly net positive as energy efficiency improvements spread through automation, digital meetings, fewer trips to the mall and the like reduce emissions from general economic activity. These efficiencies, however, carry environmental and economic costs that are only recently starting to show up in the bottom line in the form of supply chain disruptions, increasing energy and insurance costs, and greater public awareness of emissions sources. ICT related carbon emissions currently represent approximately 3-5% of total global greenhouse gas emissions (GHG). With IT related power consumtion growing at ~10% annually the IT industry could achieve one Gigaton of carbon emissions by 2020. This puts the ICT industry in the same class as the airline industry in terms of emissions. Fortuately, technology, being what it is has the ability to come to its own rescue by sourcing its energy consumption with cleaner energy. Cloud technology can do this and allow business to grow and change.
Initially, cloud technology was primarily used to improve efficiency and availability. Now Cloud's rapid growth is being driven by a much stronger incentive - business growth. New cloud based businesses are generating vast quantiites of information as they meet strong market demand for innovative new low cost cloud based services. With cloud market growth estimated in double digits for the foreseeable future the energy supply chain for any business in this space is becoming a very strategic C-level priority.
Energy security is now a primary consideration for decision makers seeking to mitigate operational risks in their business. Geopolitical developments are currently driving rising uncertainty over the cost and availability of electricity in the UK and EU. The ability of cloud technology to shift major power intensive operations like IT infrastructure to secure locations like Iceland with clean, available, low cost energy improves energy security while lowering operating costs.
- Eliminate /reduce IT related carbon emissions
- Improved energy security: secure location, independent and clean energy suppy, long term power contracts of up to 15 years with low, fixed rates
- Reduced server operating cost resulting from low electricity rates
- Reduced exposure to carbon emissions regulation
- Enhanced brand value
- Highlight the importance of corporate leadership through corporate action to combat climate change
CleanCloud® is a service being developed by CarbonZero IT to deliver Sustainable Technology Services℠ in collaboration with our service partners. These services help firms rapidly increase the use of clean energy within IT operations. Our service partner, Nyherji, hf is located in Iceland and has built a cloud service infrastructure that is highly resilient, accessible, expandable, and powered from Iceland's 100% clean, renewable energy. Small businesses to large corporations will be able to access STS and service support via infrastructure as a service (IaaS), software as a service (SaaS), platform as a service (PaaS), or private dynamic infrastructure services.
Please feel free to explore the site and learn more about our partners capabilities. Try the energy calculator to estimate the level of cost savings and carbon and water use reductions that are possible when your cloud workload is sourced with CleanCloud®.
Founder & CEO
*Trademark approval pending